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The purpose of this article is to explore the opportunities virtual worlds offer for real-world innovations. By integrating users of virtual worlds into an interactive new product development process, companies can tap customers’ innovative potential using the latest technology. Connecting the emerging technology of virtual worlds with a customer-centric perspective of open innovation allows unique...
In this study, we analyze creative consumer behavior in online basketball communities. More precisely, we are interested in the kind of ideas generated, how innovations in online communities develop, and how the members of online communities support each other in generating creative solutions. While the process of innovation slightly differs between Chinese- and English-speaking online communities,...
This article investigates joint-development activities within online consumer groups. While research on user-innovations within communities exists for open source software as well as for emerging extreme sports like kite-surfing or rodeo kayaking in offline contexts, this study focuses on innovation activities within online consumer communities for basketball shoes, a physical consumer product in...
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