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This paper aims to study the lock-in strategy adopted by firms in network industries from the perspective of network effects. By introducing the network effects theory and corresponding lock-in model, it studies the rationale and practicality of lock-in strategy in network industries. Using Tencent QQ as an example, the theoretical conclusion of lock-in is applied in specific case study. It concludes...
This paper aims to study the impact of network effects on the market structure of network industries. It starts from the concept of "network effects" and then extends to a simplified model of market structure and the empirical test of China's Internet industries. It draws the conclusion that the market structure of network industries with strong network effects tends to be more concentrated...
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