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Marketing is all about value. However, many marketers are struggling to demonstrate the value they are creating. In this article, we propose a feedback‐system intervention called the ROI Marketing Methodology. It examines customers’ reaction, learning, and actions to assess their effects on business outcomes and eventually ROI. Using this methodology, HPT practitioners can help marketers obtain the...
Provide organized, efficient, relevant consulting with lasting valueMaximizing the Value of Consulting is an indispensable, practical guide for managing, measuring, and delivering the results that make internal and external consulting a lasting value to clients and the company. Sponsored by the ROI Institute and the Association of Internal Management Consultants, this book provides a roadmap to relevance...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.