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Due to the considerably big marketplace, enterprises seek to benefit from e-commerce in China. But up to now very few of them have been successful, because some business models and strategies in developed countries can not be applied in China. This article mainly discusses previous publications on the definition of electronic commerce and business modals, previous empirical studies on determinants...
Due to the considerably big marketplace, enterprises seek to benefit from e-commerce in China. But up to now very few of them have been successful, because some successful business models and strategies in developed countries can not be applied in China. This study examines obstacles on e-commerce development in China and attempts to find out some solutions to overcome these barriers. The relevant...
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