Search results for: Annette W. Hottenstein
article
Food Quality and Preference > 2008 > 19 > 8 > 711-718
Cluster analysis is used widely to group consumers into homogenous “preference segments” from their patterns of overall liking ratings. In several case studies, cross tabulation of sample frequencies by serving orders reveals the assignment of consumers to segments may be due to the effect of serving order as opposed to genuine differences in acceptance patterns. This effect is defined as the “serving-order-by-segment...
article
Food Quality and Preference > 2007 > 18 > 1 > 58-65
Consumer acceptance of food and beverage was measured in three different settings/locations: a central location test in a laboratory facility, a central location test at one unit of a national chain restaurant and a customer satisfaction survey at the same chain restaurant in multiple cities. Two main dishes (lasagna, cannelloni), salad, breadsticks and iced tea were served either as individual items...
