The aim of this research was to examine the perception of car tire brands and thus the group of car tire brands among Croatian drivers by using the Q-methodology. Q-methodology is still considered an avant-garde approach in social sciences, but broadly used when researching prevailing opinion regarding important matters. The research determined there are 45 car tire brands and 7 brand groups present...
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.