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Based on the backbone of Chinese mobile commerce value chain, we constructed a two-level mobile service supply chain composed of one mobile network operator and one content provider. Different from the traditional supply chain, the mobile service supply chain has its unique characteristics. This research studies the coordination mechanism of the mobile services supply chain, and establishes and analyzes...
This study uses the technology acceptance model (TAM) and trust to examine the factors that influence the subscription to mobile services. Using data collected from mobile phone users in China via questionnaires, a total of 220 completed surveys available. We analyzed the data using structural equations modeling. We find that perceived usefulness, perceived trust, and perceived service cost affect...
By now, the study of customer satisfaction alarm system is little, and most of the existing study was qualitative or short of mathematical analysis. The study of mobile commerce customer satisfaction alarm system was shorter, and the mobile communication user satisfaction alarm system was not found. Based on the expatiation of mobile customer satisfaction, this paper constructs a scientific and reasonable...
Recent years, virtual communities (VCs) have gotten greater attention from researchers. In order to investigate how to build trust in such an environment (VC) and what influences this kind of trust would have on the consumers' behaviors, this study proposes a model combined trust building mechanisms and the consumer purchase decision-making process. Analysis of the data collected from Taobao Virtual...
Electronic commerce is becoming increasingly important in business, but lack of intention to purchase has become a main barrier in the development of electronic commerce. Thus, effective measures are needed to promote consumers' intentions to purchase in online consumer to consumer (C2C) stores. This paper postulates that five factors, the perceived ease of use of the website, perceived usefulness...
Many enterprises in China started using mobile service, such as enterprise short messages services (ESMS), to help with their business communication needs. This study examines enterprises' adoption of ESMS based on the innovation diffusion theory (IDT) and the task-technology fit (TTF) model. We collected survey data from 80 enterprise respondents through the customer service departments of four telecommunications...
This research presents an integrated model for explores consumer's perceptions and acceptances towards mobile advertising based short message service via an empirical study. A research framework for measuring acceptances toward mobile advertising is developed from the theory of the unified theory of acceptance and use of technology (UTAUT), innovation diffusion theory, and task-technology fit theory...
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