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Hydrophobically modified alkali-soluble acrylic latexes were prepared using varying level of SEM-25, triphenylethyl phenoxy polyoxyethylene ether methacrylate, a functional monomer bearing a long segment of ethylene oxide and a hydrophobic tetraphenyl group. Sharp increases in viscosity and light transmittance of the diluted associative thickener latexes were observed with ascendant pH starting from...
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