With the advent of the era of big data, O2O as a new industry of making an integration of online and offline effectively, attracts more and more people to start to talk about this topic. In this article, after exploring the past academic research for two years, it is considered to select the local service industry and study the problem of the O2O industry, such as “Meituan.com”.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.