The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The speed of digitalization in Industry 4.0 has caused disruptions in all sectors. The digital world has driven consumer’s behavior into a conformance known as consumer conformity. Very limited research on conformity process affecting Purchase Intention have caused overlapping and inconsistent results. The researcher argues that the previous studies on the factors influencing Purchase Intention, such...