The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The concept of market orientation is a modernized form of orientation of an enterprise at the customer which each enterprise should be aware of. It represents a transversal concept with regard to the fact that it is connected with marketing, strategy, organisation, human resources management and culture of an enterprise. In the sphere of purchase it makes enterprises increase their endeavour to carry...