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Lack of trust in mobile brokerage service is a primary reason why many investors do not conduct trading in mobile environment. This study propose a model of initial investor trust in mobile brokerage service and consider the effect of six antecedent variables on shaping an investor initial trust and intention in mobile brokerage service. The six variables are perceived ubiquity, service compatibility,...
The objective of this research is to reveal the mechanisms associated with the initial formation of peoplepsilas trust in mobile banking and intention to use the service. And this research fills a research gap by focusing on online to mobile trust transfer process, which has received almost no attention. For this, we attempt to understand the effect of three antecedent factors (structural assurance,...
The objective of this research is to reveal the mechanisms associated with the initial formation of peoplepsilas trust in mobile banking and intention to use the service. And this research fills a research gap by focusing on online to mobile trust transfer process and the effects of previous satisfaction, which has received almost no attention. For this, we attempt to understand the effect of three...
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