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Lack of trust in mobile brokerage service is a primary reason why many investors do not conduct trading in mobile environment. This study propose a model of initial investor trust in mobile brokerage service and consider the effect of six antecedent variables on shaping an investor initial trust and intention in mobile brokerage service. The six variables are perceived ubiquity, service compatibility,...
The advance of business-to-business commerce has resulted in the establishment of many types of electronic marketplaces. This paper focuses on a market exchange as the ??secondary market?? for perishable goods-that is, for the resellers to dispose and acquire excessive perishable goods inventory. This research investigates the quantity effect of the electronic secondary market on the perishable goods...
E-commerce trust has becoming the bottleneck of the development of e-commerce in China, which attracts much attention of many researchers. However, the empirical researches of e-commerce trust are very few, so most of research productions lack of persuasion. This text presents an evaluation system of B2C e-commerce trust, which may promote the development of empirical research in China. And then,...
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