Search results for: Vithala R. Rao
Customer Needs and Solutions > 2018 > 5 > 1-2 > 107-120
Marketing Letters > 2017 > 28 > 3 > 341-355
Strategic Management Journal > 37 > 8 > 1808 - 1825
International Series in Quantitative Marketing > Marketing Research and Modeling: Progress and Prospects > Conjoint Analysis > 141-168
Customer Needs and Solutions > 2015 > 2 > 1 > 19-40
Customer Needs and Solutions > 2014 > 1 > 1 > 77-89
European Journal of Operational Research > 2013 > 224 > 2 > 392-403
Marketing Letters > 2011 > 22 > 1 > 1-14
International Journal of Production Economics > 2011 > 129 > 1 > 51-64
Journal of Product Innovation Management > 27 > 5 > 658 - 672
Journal of Retailing > 2010 > 86 > 1 > 69-84
Marketing Letters > 2008 > 19 > 3-4 > 337-354
Cornell Hotel and Restaurant Administration Quarterly > 2002 > 43 > 4 > 5-16
Marketing Letters > 2002 > 13 > 3 > 221-232
International Journal of Research in Marketing > 2001 > 18 > 1-2 > 161-186
International Journal of Research in Marketing > 1995 > 12 > 4 > 293-320