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This study uses a dataset covering 928 small litchi growers in southern China to investigate the determinants of farmers' willingness to adopt digital pest and disease management (DPDM), focusing on smartphone use. An endogenous switching probit model is employed to address potential selection bias. The result confirms the positive role of smartphone use on willingness to adopt DPDM. Age, education,...
Providing Information and Communication Technologies (ICT) to rural areas often involves a complex interplay among economic development, bureaucratic systems, technical training and support. Nowhere are these dynamics more pronounced than in China, where a wide range of economic and institutional factors characterize the highly uneven state of informatization 2 2Defined as the transformation...
This paper takes a survey to the college students, and analyzes the impact imposed by variables of purchase intention and the inter-relationship among variables such as perceived value, perceived risk and perceived usefulness. The empirical results show that perceived value is the main factor affecting purchase intention, perceived risk has no direct impact on purchase intention, and perceived usefulness...
Be based on the method of citing systematic and comprehensive assessment, this paper attempts to establish the evaluating indictor system of agricultural websites and puts the 40 agricultural enterprises' websites into practical analysis. What's more, this paper applies the cluster analyzing software of SPSS into these samples. However, the information of websites and the level of function will play...
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