The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
B2C e-commerce brings many advantages for online consumers. Meanwhile online consumers face much more uncertainty in B2C e-commerce. Customers' perception has direct effect on customers' online initial trust and purchasing intention. Furthermore, customers' perception affects consumer's acceptance of B2C e-commerce. According to customer's perception about B2C e-commerce's usefulness, ease of use...