Search results for: Kusum L. Ailawadi
Journal of Retailing > 2017 > 93 > 1 > 120-135
International Journal of Research in Marketing > 2014 > 31 > 2 > 156-167
International Journal of Research in Marketing > 2014 > 31 > 1 > 94-106
Journal of Retailing > 2011 > 87 > Supplement 1 > S43-S52
Marketing Letters > 2010 > 21 > 3 > 273-285
Journal of Retailing > 2009 > 85 > 1 > 42-55
Journal of Retailing > 2004 > 80 > 4 > 331-342
Journal of Retailing > 2001 > 77 > 3 > 299-318
Journal of Retailing > 1995 > 71 > 3 > 211-248