Search results for: Trichy V. Krishnan
International Journal of Research in Marketing > 2015 > 32 > 1 > 48-63
International Journal of Research in Marketing > 2012 > 29 > 3 > 292-305
International Journal of Forecasting > 2011 > 27 > 4 > 1160-1177
IIMB Management Review > 2010 > 22 > 3 > 80-92
Journal of Interactive Marketing > 2007 > 21 > 2 > 26-41
International Journal of Research in Marketing > 1997 > 14 > 1 > 35-56