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The changes in reception of traditional media and in ways of financing them lead to the analysis of radio market in Poland. Radio, unlike e.g. printed press, does not lose audience nor advertising revenue. Its popularity is still great, however – especially among younger listeners – the time of listening is shortening and the way of reception of radio programs is changing. Advertising revenues of...
The changes in reception of traditional media and in ways of financing them lead to the analysis of radio market in Poland. Radio, unlike e.g. printed press, does not lose audience nor advertising revenue. Its popularity is still great, however – especially among younger listeners – the time of listening is shortening and the way of reception of radio programs is changing. Advertising revenues of...
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