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The main aim of this paper is to present the offer of agritourist farms in Poland. The authors demonstrate that their offers are highly diversified over regions. This stems from differences in the attractiveness of particular areas, social and economic factors, as well as policies laid down by local governments. Research has shown that farmers move towards enriching their services to tourists who...
Celem badań była diagnoza popytu na usługi agroturystyczne w Polsce oraz charakterystyka sylwetek rzeczywistych i potencjalnych klientów obiektów agroturystycznych. Przedstawiono zarys autorskiej koncepcji marketingu segmentacyjnego dla polskich gospodarstw agroturystycznych. Koncepcja stanowi pewnego rodzaju matrycę diagnostyczną, w której zawarto kluczowe czynniki determinujące działalność marketingową...
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