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The idea of social media is based on C2C communication. The popularisation of platforms such as Facebook or Instagram among Internet users encourages businesses to use social media as a tool for promotion and building relationships with recipients. This is particularly important in the case of producers of final goods and entities providing local services, through the possibility of interacting with...
The purpose of this study is to determine if there are differences in online shopping behaviour between women and men. While gender is an important factor that affects purchasing behaviour it is still a poorly described construct, especially in the e-commerce market. This paper focuses on examining three areas: the sources of website visits, the infrastructure used to browse Internet resources and...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.