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At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends related to initiating innovation activities in the segment of new generation products (dairy desserts...
The paper presents the typology of marketing strategies for food industry companies in Poland. The aim of this article is to determine the most effective strategies for food industry sector in Poland. The results of estimation of the selected food markets attractiveness (based on Porter’s 5 forces analysis) and segmentation (based on cyclical study TGI) are the base of typology of marketing strategies...
The main purpose of the article is to analyze the usage of European Union funds invested in the infrastructural projects in the following communes: Krzywda, Łuków, Stanin and Stoczek Łukowski. The analysis of the usage of European Union financial support in the selected communes and the assessment of their financial situation in order to examine the effects on obtaining potential European Union funds...
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