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The article analyzes the reference of masculine nouns denoting people, with the aim of establishing the factors influencing the modifications of gender references of these nouns. The data analyzed come from several nationwide newspapers and magazines (Gazeta Wyborcza, Polityka, Wysokie Obcasy, Twój Styl) from the period 2001-2003 and questionnaires administered in 2005 to students in five Polish university...