This chapter presents a term in the study of postcolonialism. The term begins with the alphabet “U”. Detailed explanation is provided for the term, universalism. The term includes the origin, a detailed explanation of its perceived meaning and examples of the term's use in literary‐cultural texts. A key term in the rise of European humanism and Enlightenment, universalism is the belief in the commonality of certain human features and attributes. Universalism sees particular behaviour and cultural traits as not specific to locality, ethnic identity, community or even nation. Universalism ignores cultural difference in favour of a standardizing homogeneity where there can only be one cultural dominant, the European one. In the age of globalization, universalism seems to take on a different guise, with Western fashion, entertainment, work‐practices and consumption patterns, becoming the standard in Asian and African nations.